First, if you do not like processing RAW files, or just prefer “getting it right in camera”, but would still like to be able to create your own look to your images, creating a custom picture style is an easy way to do so. There are two reasons why you would do this. While all of today’s digital cameras have some ability to adjust the processing decisions being made by selecting and adjusting Picture Styles (in Canon-speak) or Picture Controls (in Nikonian terms), many people aren’t aware that you can be even more creative and create your own styles using desktop software provided by Canon and Nikon.
A landscape image using a picture style I created in Canon Picture Style Editor.
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